Science for the Public and more…

Here are 12 editorial tips for scientists:
1. Your first sentence must be indelible.
2. Know where you are taking the reader first and then tell them.
3. Each subsection and paragraph is a potential pathway into the text for a scanning reader.
4. Questions generally make poor topic sentences.
5. In the same vein, each subsection needs to transition the reader from one idea to the next.
6. Stop listing things—just stop!
7. Use the first person.
8. If you want people to understand that a problem addressed by your research affects real people, you need to illustrate the problem by telling a story about real people.
9. Use your audience’s lexicon.
10. When you feel you are done writing, don’t just stop in your tracks once you’ve added the last bit of information you’d planned to include.
11. Avoid passive voice and clunky sentence structure.
12. Know your audience and write for the readers.

From: New Scientist

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