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Posts tagged ‘rules’

Mood vs. Tense

By: Maeve Maddox

From: Daily Writing Tips

Many people are not quite clear as to the difference between the grammatical terms mood and tense. For example, I’ve seen such expressions as “subjunctive tense” and “progressive mood.”

Because both tense and mood have to do with verbs, the confused terminology is understandable. Tense, however, refers to time, whereas mood refers to manner of expression.

Tense
The three possible divisions of time are past, present, and future. For each, there is a corresponding verb tense:

Present: He walks now.
Past: Yesterday he walked.
Future: Tomorrow he will walk.

Each of these tenses has a corresponding complete tense: perfect, past perfect (pluperfect), and future perfect:

Perfect: He has walked every morning since Monday.
Past Perfect: He had walked a mile by the time we joined him.
Future Perfect: By tomorrow, he will have walked twenty miles.

Each of these tenses has a continuous or progressive form:

Present Continuous: I am still walking.
Past Continuous: I was still walking when you phoned.
Future Continuous: I shall/will be walking when you reach town.
Perfect Continuous: I have been walking since early morning.
Past Perfect Continuous: I had been walking for an hour when you phoned.
Future Perfect Continuous: When you see me, I shall have been walking for six hours.

Mood
Mood is the form of the verb that shows the mode or manner in which a thought is expressed. Mood distinguishes between an assertion, a wish, or a command. The corresponding moods are: Indicative (assertion), Subjunctive (wish), and Imperative (command).

Note: Unlike some languages, English does not have an “Interrogative Mood”; questions are formed by changing word order and not by altering the verb.

The word indicative derives from Latin indicare, “to declare or state.” Indicative Mood expresses an assertion, denial, or question about something:

Assertion: I liked him very much before he did that.
Denial: He is not going to remain on my list of friends.
Question: Will you continue to see him?

The word imperative derives from Latin imperare, “to command.” Imperative Mood expresses command, prohibition, entreaty, or advice:

Command: Go thou and do likewise.
Prohibition: Stay out of Mr. MacGregor’s garden!
Entreaty: Remember us in your prayers.
Advice: Beware of the dog.

The “true subjunctive” equivalent to the Latin Optative Mood (opare, “to wish”) is rare in modern English. Examples of the “true” subjunctive: “If I were king,” “God save the Queen!”

In most contexts dealing with unreal situations, speakers used a mixed subjunctive. The use of the auxiliaries may, might, should, and would creates a mixed subjunctive in which one verb is in subjunctive and another in indicative mood:

If I should see him, I will tell him.
He came that they might have life.

According to the Penguin Dictionary of English Grammar, the distinctive subjunctive forms are now confined to the verb be and to the third-singular forms of other verbs; they are still common in American English, while in British English they are confined to very formal styles.

In American English, the subjunctive often occurs with the following verbs:

suggest: I suggest that she refuse his offer.
demand: They are demanding that he go to London for an interview.
propose: The father proposed that his son be locked up to teach him a lesson.
insist: We all insisted that he accept treatment.

British usage tends to use should in such constructions: I suggest that she should refuse his offer.

 

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Prepositional idioms

Prepositional idioms are tricky in any language. Here are some tips for using in and on with expressions of time.

For months, years and long periods like centuries, use in.
For days and dates, use on.
For precise times use at.
 
Meet me at 8 p.m.
The children played at recess.

Some common expressions vary the pattern:
in the morning, but on Monday morning
in the mornings, but on Wednesday mornings
in the afternoon but on Sunday afternoon

NOTE: Although we say in the morning, in the afternoon and in the evening, we say at night. Ex. Milk is delivered in the morning. The stars come out at night. BUT We heard a noise in the night.

Some time expressions do not require a preposition:
I went to Sicily last May.
He’s giving a speech next Friday.
My children visit every Thanksgiving.
What are you doing this afternoon?

Talking about the weekend admits of variation:
Do you work weekends?
Do you work on the weekend?
(American usage)
Do you work at the weekend? (British usage)

BBC Learning English on, in and at with time expressions.

From: Daily Writing Tips

How to Write Copy People Will Actually Read

You’ve found your way to this article, but you probably won’t read it start to finish.

You’ve read the stats. According to Copyblogger, 80% of people will read a headline, but only 20% read the body. 38% of people who click on a site will leave before engaging with the content at all. People will share copy, effectively vouching for its quality, when they’ve only read 25% of it.

Does this mean no one reads anymore? Has the Internet killed literacy? Not quite, but it has given birth to a generation of scanners. [Tweeters!] That is, people who scan articles and landing pages to get the “gist” or find a section they’re especially interested in.

Why Does Scanning Matter?

People don’t read the way they used to. Why? There are a few different reasons…

  1. Attention spans are shorter than ever. In 2000, the average attention span for a human was 12 seconds. Today? A recent study found that our attention span is a mere 8 seconds. To compare, a goldfish has a 9 second attention span.
  2. We’re busier than ever. The amount of time Americans spend at work, on average, is actually declining, but the convergence of work life and personal life leaves us with an “always on” mentality. As a result, we feel “busier than ever”. Far too busy to read an entire landing page or email or article.
  3. Content overload is real. 41% of people surveyed claim to feel overwhelmed by the many choices online. Instead, they turn to friends for content and product recommendations.

So, how do people read now?

“In today’s world people are suffering from content overload. People rarely read, they scan/skim through content and dive in areas they find interesting.”

If you want people to actually read, every line of copy should pass a cost-benefit test…

  • Cost – How much time will this take? How difficult will it be to read?
  • Benefit – What’s in it for me? What will I learn or gain from reading this?

Do the Old Copy Rules Still Apply?

So, do any of the old school copy rules still apply? Of course. This is an evolution of how copy is consumed, not how it is crafted.

Two core rules still apply: (1) you must secure interest and (2) you must do so as quickly as possible.

The bottomline is that people read copy they’re interested in. If your copy is compelling and intriguing, your visitors are going to read it.

Of course, securing that interest as quickly as possible is key. People make snap decisions, so if you don’t have them hooked in the first 8 seconds, you’ve likely already lost them.

However, they likely aren’t interested in all of your copy. Instead, they will scan your copy and read only the sections they’re interested in.

For example, let’s say you found Evergage because you’re interested in targeting certain visitors for personalization.

From: Shanelle Mullin

 

The Top 5 Mistakes I Find as an Editor

A lot of writers won’t hire an editor. This isn’t a pitch to get your business (although, of course, I am always open to that). So since you probably won’t hire me or any of my editor cohorts, I’m going to share with you a list of the five biggest mistakes I see in manuscripts, so you can watch for them, and fix them, yourself.

Mistake #1: Writers don’t place a comma between independent clauses separated with a conjunction. Independent clauses are clauses that can stand on their own as sentences, e.g., “He took the 405 freeway to work, and he exited at the Getty Museum.” Because both “He took the 405 freeway to work” and “he exited at the Getty Museum” are independent clauses—meaning they can stand alone as sentences, you must, must, place a comma before the conjunction, “and.” This is probably the biggest, most common mistake I find in manuscripts and books. Don’t make it. It’s a very easy punctuation rule to remember.

Mistake #2: Writers place commas between independent clauses and dependent clauses. This is probably the second most common mistake I see. A dependent clause is one that cannot stand on its own as a sentence. Let’s take the above example, and change it just a little: “He took the 405 freeway to work and exited at the Getty Museum.” I took the second “he” out. That makes the clause after “and” a dependent clause, because “exited at the Getty Museum” cannot stand alone as a sentence. It is dependent upon the first clause to be understood; thus, no comma should precede the “and.”

Of course, there are other places you need—and don’t need—commas, but this isn’t meant to be a comprehensive study of the comma. If in doubt, look up comma placement in The Chicago Manual of Style or other style manual.

Mistake #3: Writers don’t know their homonyms. In just the last few weeks alone, I’ve seen characters who were unphased, waiving to people, and peaking out windows. The writer’s spellchecker should have alerted her to the fact that “unphased” isn’t even a word. She meant “unfazed.” To waive means to relinquish, to set aside. The word this author wanted was “waving.” And a peak is the highest point of something; one peeks, not peaks, out a window.

Please, unless you are 100 percent sure you are using the right homonym, look it up. The wrong choice could have your characters doing some pretty strange things!

Mistake #4: Writers rely on their spellcheckers. This is a big no-no. If ewe think you’re spellchecker will fined awl yore miss steaks, your wrong. That sentence went through my spellchecker just fine, and there are no less than eight errors in it (“ewe” should be “you”; “you’re” should be “your”; “fined” should be “find”; “awl” should be “all”; “yore” should be “your”; “miss” and “steaks” should be “mistakes”: and finally, “your” should be “you’re”). Homonym spelling errors are the most common type of spelling error I find. Do not rely on your spellchecker. It will let you down every time.

Mistake #5: Writers who make errors in syntax. For example, look at this sentence: “I saw a deer driving to work today.” Uh, no—you didn’t, unless there are some very talented deer in your neighborhood! The correct sentence structure is, “I saw a deer while driving to work today,” or, “While driving to work today, I saw a deer.” Please, don’t put the deer in the driver’s seat!

Here’s another example: “If your toddler won’t drink milk, warm it in the microwave for a few moments.” Warm what in the microwave? You’ve got a choice of antecedents here. Heaven help the toddler if you make the wrong choice! The correct structure would read, “If your toddler won’t drink milk, warm the milk in the microwave for a few moments.”

Of course, if you and I were having a conversation, we’d probably understand each other if we made these syntax errors. But you can’t count on that when people are reading your words. Make sure you have them in the correct order so your meaning cannot be misconstrued.

I cannot list every error I run across while editing manuscripts. To do so would fill a book. But if you watch for these top five mistakes in your writing, your manuscript will be a lot more polished, and you can be more confident about submitting it to your publisher.

Basic Rules for Writers

Are there simple basic rules for all writers? I’ve been asked that question many times. There are books written to help writers write. Some are very good. The Chicago Manual of Style and A Handbook for Scholars are invaluable resources. Others are grammar books, which are useful but don’t get to the “nitty-gritty” of what is really required of a writer who wants to make a living writing. These rules are made by writers for writers and are meant to be encouraging as well as instructive.
Rule No. 1 Determination
Determination is the quality of being determined to do or achieve something; resoluteness. You must first make a decision to write. This sounds simple enough. Most writers have made that decision. But, there is more to it than just deciding to write. What to write and how are next. The decision of what to write is based partially on your knowledge. Most writers who are knowledgeable about fishing will be unwilling to tackle an article about the development of cancer tumors. Determination must be tempered by knowledge. The often repeated writer’s adage, “write what you know,” is applicable here.
Resoluteness, however, is a useful word when discussing determination. To make your resolve tangible, set goals. These points will assist you in your goal-setting exercise:
• Be specific about what you want to achieve. Instead of saying ‘I want to finish an article by Fall’ state ‘my article: Fishing in the Arctic will be completed by October 1, including all editing and photography’.
• Break this goal into smaller chunks…’baby steps’ of say 500 words per day. Be sure to schedule work with photographs concurrently.
Not taking this step leaves you wide open to missing your deadline. Giving yourself an achievable goal means you are more likely to reach it. The results must be measurable, otherwise how do you know you’ve achieved what you set out to do?
• Is the goal attainable? Don’t set your sights too high. Always work within your own abilities, otherwise you will become disheartened. Keeping ahead of your goal allows for all those ‘life’ situations that you may, and probably will, encounter.
• Always give yourself an end date. This gives you a specific time-frame in which to work.
If you are resolved to write a quality piece, which most writers are, you have observed the first rule for writing. Your written goals will provide you with a ‘roadmap’ for the next rule.
Rule No. 2 Discipline
The second rule is harder than you think. Writing requires discipline. Most writers’ advisors say “write something everyday.” It doesn’t have to be submission quality. Writing a letter to your son or daughter away at college, writing in a blog or writing ideas for future stories all count for this task. The main idea here is to cultivate a regimen for daily work. Make time to write. This can be difficult if you have a full time job that is not writing related. If evenings and weekends are the only available time, other family commitments must be taken into account. Look to writers’ blogs to exchange ideas as to how other writers have accomplished this seemingly insurmountable feat.
Writer’s block is a well known malady for writers. If you just can’t get to the next paragraph or sentence. Take a break, if that doesn’t help, listen to your favorite music or change writing venues. Try a coffee shop or a library. Having resources close at hand might help, too.
Rule No. 3 Focus
A writer must focus. If you jump from one topic of interest to another several times when writing a story, the outcome will appear jumbled and without direction. The same is true if you attempt to write while personal issues are distracting you. No writer can do his/her piece justice when struggling with unrelated issues.
Here are three questions to answer to help you focus:
1. Who is the intended audience/reader of my piece?
2. What is the single most important point of my piece?
3. If the reader thought about my piece one week after reading it, what would their dominant impression/recollection would be?
Summary
After deciding to write, you must decide what to write; then, set a writing schedule for yourself. Make sure that your goals are attainable. Writing takes discipline. You should write something every day. If you have a chosen topic and a deadline goal, work toward that goal. If there are days when you can’t work on your piece, write something anyway. When setting out to write, be sure you can focus on the job. Don’t let yourself be distracted by outside events or demands. Scheduling and adhering to that schedule will help you to produce a piece within the designated timeframe. Determination, discipline and focus will give you tools to produce a quality piece.

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