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Posts tagged ‘facts’

Speaking Tips for Writers

  1. Make your introduction brief. Like less than 30 seconds. If someone introduces you, skip the introduction completely, because you were just introduced. There’s nothing that stalls a presentation or performance more than a two or three minute monologue before getting into the “meat” of things.
  2. Use the podium. If there is a podium or table, use it to hold your materials. Sometimes we shake when we read (even if we’re not nervous, though especially if we are), and we shake more if we become conscious of our own shaking.
  3. Use the microphone. If there’s a mic, use it. Sure your voice might carry without one, or you may have to fiddle with it a moment to adjust for your height, but people in the back can hear better when your voice is amplified. Trust me on this.
  4. Encourage audience interaction. When performing poetry, this means you can allow an audience to clap if they choose to clap. When giving a presentation, let the audience know whether it’s appropriate to ask questions as you present or if you’ll have a Q&A after the presentation is complete. Then, make sure there is a Q&A.
  5. Act confident. You might be terrified, but try not to let it show on the outside. To accomplish this, stand tall. Speak with conviction. Make eye contact. Most importantly, don’t apologize. While you may know when you’re making mistakes in front of an audience, many of them are probably unaware.
  6. Be organized. If you’re giving a presentation, have talking points ready to go before the presentation. If you’re reading poems (or from a fiction/nonfiction book), have your selections planned out before you hit the stage. The audience will be uncomfortable and frustrated if you spend time paging through your book to find the correct passage.Organization goes a long way in how the audience perceives you and how you perceive yourself.
  7. Slow down. This is an important tip, because many people automatically start talking fast, especially if they know they’re on the clock. I try to remember to breathe and pause in appropriate places. Nothing awkward, just long enough to allow my audience to digest what I just said. A pregnant pause may be useful but use sparingly.
  8. Make personal, add humor. Be careful with humor. Sometimes your jokes will not be personal. Sometimes your personal stories will not be humorous. Sometimes the stars will align and both will coincide, and that’s when you’ll engage your audience the most. While I advise humor and personal anecdotes, make sure they have context in your presentation.
  9. Stop before you’re asked to leave. There’s something to the thought of leaving the audience wanting more. Know your time. Wear a watch. And end a little early (like a minute or two). If the audience feels like the presentation or performance went by fast, they’ll attribute it to your great speaking skills. Don’t drone on…
  10. Provide next steps and/or a conclusion. Depending on why you’re speaking, you should have some kind of suggestion for your audience. Maybe it’s to buy your chapbook or applaud the hosts. Maybe it’s to put some of your advice into action immediately. If you’re presenting a topic, it’s a good idea to sum up all the main points before sending your audience back out into the world.

One bonus tip: Provide handouts. Whether you’re reading poetry or leading a workshop on business management, handouts are a great way to let your audience have something tangible to take away with them. Your handouts should be helpful and relevant. They should also include your name and contact information, including your website or blog url. (Yes, it’s a sneaky good marketing tool.)

Just remember, speaking is an activity. Most activities are hard to master unless you practice. So get out there and speak and realize that you’re going to make mistakes early on. That’s part of the learning process. Just dust yourself off and get out there again.

 

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Writing for PTP Book Division

Writers of any genre want to make a good first impression. However, if editors see typos or formatting issues as soon as they begin reading your submission, chances are they won’t read all the way to the end before rejecting it.

You’ve already spent a fair amount of time drafting and revising your work. The final step before you submit it should be to have a copy editor look at it. Of course, that costs money, unless you have a copy editor as a friend and he or she is willing to work for you for free. If it’s just not feasible for you to have someone copy edit your work for you, here are some tips to help you review your own writing before sending it to publisher. [As with any submission, be sure to check the publisher’s website for individual formatting preferences.]

  1. Eliminate double-spaces between sentences.

Inserting two spaces between sentences is a habit formed in the days when people used manual typewriters. With word processing programs, such as Microsoft Word, you only need one space following a period or other punctuation that ends a sentence. If you send an editor your story or article with two spaces between each sentence, that editor may make assumptions about you or your technological capabilities before they even read your first sentence.

2.  Ensure consistency of formatting.

If you are submitting prose, check to see that your font size and type are consistent throughout the manuscript. This is especially important if you have been cutting and pasting quotes from outside sources, such as websites or emails.

 

Next, go through your manuscript to ensure that your line spacing and methods of indenting (be sure to use Word’s automatic .5 space indent) paragraphs remain the same from beginning to end. Are you using headers and sub-headers? Make sure you format all headers the same way, and that sub-headers are formatted in a way that is visibly different from the way headers are formatted.

  1. Confirm the spelling of names.

Whether you are quoting another writer, using an epigraph, or writing a journalistic article, confirm that you are spelling a person’s name correctly. Google it, even. If it’s a foreign name, it may contain special characters or accent marks. Microsoft Word allows you to insert characters from just about any language, so there’s no excuse for referencing Gabriel García Márquez without using the accent marks in his name.

This advice also applies to the names of companies, towns, states, and countries. An editor will suspect the veracity of everything else in a journalistic article or nonfiction manuscript if you misspell the names of locations or businesses mentioned in your piece.

  1. Don’t guess at the spelling and accenting of foreign words and phrases.

Many foreign words and phrases have found their way into everyday English usage. When incorporated into poetry or prose, it is often the practice to italicize these words. The first time I saw “Walla!” used instead of “Voilà!” I could not believe the author had not even bothered to check the word’s spelling. Here, too, Microsoft Word’s “insert symbol” feature enables you to use just about any foreign accent or symbol you could possibly need. Our editors will know immediately if you are just being lazy.

 

How to Write Copy People Will Actually Read

You’ve found your way to this article, but you probably won’t read it start to finish.

You’ve read the stats. According to Copyblogger, 80% of people will read a headline, but only 20% read the body. 38% of people who click on a site will leave before engaging with the content at all. People will share copy, effectively vouching for its quality, when they’ve only read 25% of it.

Does this mean no one reads anymore? Has the Internet killed literacy? Not quite, but it has given birth to a generation of scanners. [Tweeters!] That is, people who scan articles and landing pages to get the “gist” or find a section they’re especially interested in.

Why Does Scanning Matter?

People don’t read the way they used to. Why? There are a few different reasons…

  1. Attention spans are shorter than ever. In 2000, the average attention span for a human was 12 seconds. Today? A recent study found that our attention span is a mere 8 seconds. To compare, a goldfish has a 9 second attention span.
  2. We’re busier than ever. The amount of time Americans spend at work, on average, is actually declining, but the convergence of work life and personal life leaves us with an “always on” mentality. As a result, we feel “busier than ever”. Far too busy to read an entire landing page or email or article.
  3. Content overload is real. 41% of people surveyed claim to feel overwhelmed by the many choices online. Instead, they turn to friends for content and product recommendations.

So, how do people read now?

“In today’s world people are suffering from content overload. People rarely read, they scan/skim through content and dive in areas they find interesting.”

If you want people to actually read, every line of copy should pass a cost-benefit test…

  • Cost – How much time will this take? How difficult will it be to read?
  • Benefit – What’s in it for me? What will I learn or gain from reading this?

Do the Old Copy Rules Still Apply?

So, do any of the old school copy rules still apply? Of course. This is an evolution of how copy is consumed, not how it is crafted.

Two core rules still apply: (1) you must secure interest and (2) you must do so as quickly as possible.

The bottomline is that people read copy they’re interested in. If your copy is compelling and intriguing, your visitors are going to read it.

Of course, securing that interest as quickly as possible is key. People make snap decisions, so if you don’t have them hooked in the first 8 seconds, you’ve likely already lost them.

However, they likely aren’t interested in all of your copy. Instead, they will scan your copy and read only the sections they’re interested in.

For example, let’s say you found Evergage because you’re interested in targeting certain visitors for personalization.

From: Shanelle Mullin

 

Writing Nonfiction

Eight preparatory steps necessary to successfully write a nonfiction book:

  1. Choose your topic.

The first thing you want to do as you prepare to write a nonfiction book is choose a topic for your project carefully. This may seem like a no-brainer, but it really isn’t.

  1. Create a Content Plan

Create an outline or a table of contents for you book. This ends up looking like a table of contents—actually a rather detailed table of contents with chapter titles and subheading titles. You might prefer to just create a simple outline or a bulleted list.

Whatever your method of choice, create something that looks like the structure of a book—a table of contents. And know what content will fill that structure as you create your manuscript. That’s your map.

Then, when you sit down to write each day, you know exactly what to write. In fact, the more detailed you make this plan, the more quickly and easily you will write your book. You will spend little time staring at your computer screen wondering what to write or what comes next. You will know. It will be right there in your writing plan. You’ll just follow the map—your table of contents—to your destination.

  1. Determine What Research You Need

You might think you can write your book “off the top of your head” because you are the expert on the topic. Inevitably, though, you will discover a need to search for something—a URL, a quote, the title of a book. These things can slow down your process. This is where preparation can help keep your fingers on the keyboard typing rather than perusing the Internet.

For each item in your plan—or your detailed table of contents, brainstorm the possible research you need and make note of it.

As you write, if you discover you need more research or interviews, don’t stop writing. Instead, create brackets in your manuscript that say [research here] and highlight them in yellow. Later, do a search for the term “research,” and fill in the gaps.

  1. Create a To-Do List

Look over your content plan. Take all the research items you listed and put them on a to-do list.

Make a list of URLs, books and articles to find. Look for anything you need to do. For instance, does your research require that you visit a certain location? If so, put “Visit XX” on the to do list.

Don’t forget to put interviews on this list. You want to conduct your interviews now.

  1. Gather and Organize Your Materials

Gather as much of your research and other necessary material as you can prior to the end of October. Purchase the books, copy the articles into Evernote.com, copy and past the URLs into a Word doc, or drag them into Scrivener’s research folder, for instance. Get your interviews transcribed as well—and read through them with a highlighter, marking the quotes you think you want to use.

If you are writing memoir, you might want to gather photos, journals and other memorabilia. If you are re-purposing blog posts, or reusing any other previously published or written material, you want to put all of this in one place—an online folder, a Scrivener file or a Word file.

Generally, get as much of what you need to write your book in an easily accessible format and location so you aren’t searching for it when you should be writing. Use piles, boxes, hanging folders, computer folders, cloud storage…whatever works best for you.

  1. Determine How Much Time You Need

Each nonfiction book is different and requires a different amount of time to write. A research based book takes longer to write, for example, because you have to study, evaluate and determine your opinion of the studies. You have to read the interviews you conducted, choose appropriate quotes and then work those quotes into your manuscript.

If, on the other hand, you write from your own experiences, this take less time. With the exception of drawing on anecdotes, an occasional quote or bit of information from a book, the material all comes from your head. You need only sit down and write about a process you created, your own life story or your area of expertise.

  1. Create a Writing Schedule

Last, create a writing schedule. You now know how much time you need to write your book. Now find those hours in your calendar and block them off. Make those hours sacred.

  1. Put a Back-Up System in Place.

Yes…this is my last tip, because you just never know what happens. Your computer crashes or dies. You accidentally delete your whole manuscript. Your child dumps milk all over your keyboard.

You want a back up of your project. Always save it to your computer’s drive and onto a thumb drive or, better yet, into the cloud, for safe keeping! Make these plans in advance as well. You can use Evernote.com, Dropbox.com or Google Drive, for example.

Nine Must-Follow Manuscript Rules

by  Anica Mrose Rissi

  1. Revise, revise, revise! I don’t want to read your first draft, ever. (Tip: Your novel isn’t ready to send to me until you can describe it in one sentence.)

    2. Start with conflict and tension to raise questions, arouse curiosity and (like musical dissonance) create the need for resolution.

    3. Start with the story you’re telling, not with the backstory. Throw the reader directly into a conflict and let her get to know your characters through their actions. (Yes, this is another way of saying, “Show, don’t tell.”)

    4. Give the reader something to wonder about and a sense of where the story is going—of what’s at stake.

    5. Avoid explaining too much too soon. And, don’t be obvious. Trust your readers. Trust your characters. Trust your writing. If you find that chunks of your story need to include long explanations, go back in and write those chunks better, until the story explains itself.

    6. Make sure your story has both a plot arc and an emotional arc. Cross internal conflict with external conflict. Give your characters moral dilemmas, and force them to deal with the consequences of their choices.

    7. Read your dialogue out loud. When revising, ask yourself, “What is the point of this dialogue?” (Just as you should be asking, “What is the point of this sentence? What is the point of this scene?”)

    8. Use adjectives, adverbs and dialogue tags only sparingly. (See “trust your readers,” above.)

    9. Make sure your details matter.

The Oxford Simonyi Professor for the Public Understanding of Science

 

The Simonyi Professorship Chair for the Public Understanding of Science was founded in 1995, by a donation from Dr Charles Simonyi. It is currently held by Professor Marcus du Sautoy, and based at Oxford University’s Mathematical Institute and Department for Continuing Education.

Aims

The aim of the Simonyi Professorship is to contribute to the understanding of science by the public. The chair is intended to be filled by a scientist of distinction in their field of expertise, and the Simonyi Professor may hold the post while also pursuing their scientific work. Just as important as scientific accolade is that he or she has a talent and interest in communicating science to a wide audience.

Primary goals

The task of communicating science to the layman is not a simple one. In particular it is imperative for the post holder to avoid oversimplifying ideas, and presenting exaggerated claims. The limits of current scientific knowledge should always be made clear to the public. Once done so, however, there is also a role for presenting speculative ideas, which can convey to non-scientists some of the excitement of doing true science.

From Charles Simonyi’s Manifesto

“The chair is for ‘Public Understanding of Science’, that the holder will be expected to make important contributions to the public understanding of some scientific field rather than study the public’s perception of the same. By ‘public’ we mean the largest possible audience, provided, however, that people who have the power and ability to propagate or oppose the ideas (especially scholars in other sciences and in humanities, engineers, journalists, politicians, professionals, and artists) are not lost in the process. Here it is useful to distinguish between the roles of scholars and popularisers. The university chair is intended for accomplished scholars who have made original contributions to their field, and who are able to grasp the subject, when necessary, at the highest levels of abstraction. A populariser, on the other hand, focuses mainly on the size of the audience and frequently gets separated from the world of scholarship. Popularisers often write on immediate concerns or even fads. In some cases they seduce less educated audiences by offering a patronizingly oversimplified or exaggerated view of the state of the art or the scientific process itself. This is best seen in hindsight, as we remember the ‘giant brains’ computer books of yesteryear but I suspect many current science books will in time be recognized as having fallen into this category. While the role of populariser may still be valuable, nevertheless it is not one supported by this chair. The public’s expectation of scholars is high, and it is only fitting that we have a high expectation of the public.:

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